#67 - Blending Human Design & AI for Bold, Authentic Brand Designs with Jules Duquette

What if your brand could reflect your soul’s blueprint?

In this episode, I sit down with Jules Duquette — brand strategist, web designer, and intuitive guide — to learn how blending astrology, human design, and modern tech tools like AI can help solopreneurs build brands that truly resonate. 

Jules shares her entrepreneurial journey, the mindset shifts that fueled her success, and how understanding your energetic blueprint can transform your business strategy.

Not only that, but this conversation is packed with sage wisdom for anyone who is just starting out with a personal brand.

Jules drops a few gems on where to start so you don’t waste time and you focus on the elements o f your brand that are going to actually matter in the big picture!

Plus - she's giving us all her AI megaprompt to help organize your business workflow based on your top goals and your human design. So, so good.

If you're ready to stop hiding and finally build a brand that feels like home, stay tuned — this one’s for you.

Key Moments

11:45 | The role of mindset shifts in moving from freelancer to empowered business owner
16:20 | How astrology and human design are integrated into Jules' client branding process
24:05 | Why understanding your energetic blueprint changes your brand strategy
29:30 | The importance of doing competitor research when creating your brand
34:10 | Jules' advice for solopreneurs: own your systems and platforms — don’t rely only on third parties
48:00 | How human design can help you lead and collaborate more authentically

References & Downloads: 

Mega Prompt for Goal Setting and Task Management

Live Free Mini Human Design Readings

Get $50 off a HD Biz Strengths Reading: Click Here

Follow Jules on the Socials:
Youtube channel for all things HD: https://www.youtube.com/@AquarianHumanDesign
Threads and Instagram account: @jules.duquette

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

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Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

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Transcript

Okay. Hey everyone, welcome back to the show. I'm really thrilled today to introduce you guys to my guest. Her name is Jules and she's the owner of Lunacy co-design company.  Jules is a web designer and a brand consultant and she helps people with bold brands create the designs that are gonna be outside of the norm for them so they can stand out in the marketplace.

She's also an expert at AI for productivity and my favorite part, Jules uses her knowledge of astrology and human design to help shape their brand strategy. So working with clients from the tech side and also sort of the esoteric side, which is really cool. Jules has been a designer for almost 20 years now,  and basically our topic for this conversation is  about brand strategy and design, but that intersection of those various tools that you can use when you're thinking about crafting a brand, which includes intuitive tools like, like knowing your human design, knowing your astrology, and all of that.

Plus really getting comfortable with some of these technological tools, like the advancing stuff that you can do with ai. So it's, it's a great conversation to have because  having a really bold personal brand is something we should all be thinking about. So Jules,  welcome. Thank you for having me. I'm happy to be here and talking about all the things that I love to talk about.

Yeah,  so I know that you, I'm so fascinated by this. You got started on, on your career in the newspaper business Yes. And so I'd love for you to just share with us a little background about your journey and just kind of how you got from working in the newspaper business to running your own branding and designing agency.

So. Yeah, definitely. So I did, I got started in newspapers when I was 16. My first design job at the newspaper was when I was 17 or 18, I don't remember. It was like right around my birthday. And I was designing ad copy and, uh, advertising, I, pieces for the newspaper. Wow. Which is like an interesting start, especially when you get into branding later on.

So I have a very strong marketing background .  And it was funny because like the first brands that I designed was in that job because we would have people show up, say I need a newspaper ad, and they would have no branding. They would have no business cards. And so a lot of times we were creating those, uh, kind of on the spot just so that they could even run an ad because they have no branding.

And it was also in the very, very early days of newspapers. Actually like not just having a website that was like somewhat common. This was about 2005, 2006. Um, but actually posting the news like in tandem on the newspaper, uh, website and having like ad spots on the website. And so I was also a part of, I think they called it new media with helping with the website stuff there.

And then from there. Uh, newspapers are really stressful. And so I ended up branching out and doing freelance stuff kind of, um, almost right away. But then I've also had many, its of other careers,  but I've always done freelance,  web and branding on the side. And then I went back full-time to doing that in 2020.

About 20 20, 20 21. Amazing girl. I was there for the new media moment. I was, it's funny when you just said that, 'cause when I, I was working in a communications direction in a role for arts agencies in the city, and I like was sort of there when a salesman walked into the this arts organization and was like, have you guys considered email marketing?

And I was like, I mean, it's genius. Let's do it. But there's like this huge archaic not-for-profit, you know, slow moving organism. How are we gonna get them on board with this? And that sort of began my journey into online marketing, which is just like. Everything is moving online. Let's like get smart about this now.

Mm-hmm. And so I've had my hands kind of in the back end of all this stuff since then, but it's, it's, oh, that's awesome that you started early also with the new media. Oh yeah. I, since the birth of the internet, I've been kind of like dabbling around in the background . So, okay. Well, what was the moment then on that journey that you kind of decided to branch out 

I love to hear the story of  that kind of entrepreneurial shift moment where you're like, I could be making a living just doing this for people. Did you have like an aha moment or was there a specific moment that you knew you could run your own business? That's such a good que 'cause like I've, I've dabbled in other businesses as well as doing the freelance on the side again, like kind of in tandem throughout all of my other careers.

'cause I've, uh, I did bartending. I was a craft bartender. I was an esthetician and a nail tech for a while. So that was also a business of my own. I think, uh, the probable answer is A DHD and, uh, with human designs. You mentioned it. I'm a manifesting generator, so we have a tendency to be multi-passionate and entrepreneurial types anyway.

Um but  in 2019 is really when it started. I moved from Portland, Oregon where I'd been living for about eight years, and uh, I moved to the middle of nowhere basically with my mom in tow. And we essentially just restarted our lives from scratch kind of accidentally because the move did not go well.

And we ended up in an RV because ,  we enjoyed like moving around and kind of being nomadic, but we obviously needed like a roof over our, so we got into the RV and, um, because our lives had kind of exploded, uh, rather dramatically, we had the ability to kind of just restart our lives and I didn't want to immediately get back into working for other people.

I was like, well, if we, we have our basic needs met and all of our overhead's really low. So we kind of had the opportunity to do something we actually enjoy and. So then I started digging in and I was actually going to, uh, end up writing books and become an author. And the doing more design work and putting that at the forefront was really just meant to give me time to write my book.

And then I remembered how much I loved it and I changed how I talked to clients. I think that's a big one, was not feeling like an employee that was just being hired out by a lot of employers. I think that was a huge mindset shift for me. Yeah. 'cause I loved the design piece, but I didn't love being an employee ever really.

Um, and changing that mindset piece, I think is what finally kind of clicked in my brain. Like, oh, we could actually do this like every day, not just on weekends, not just randomly when people ask us about it. I love that. And I love how the internet being such a wild west that it is,  it's like this zone of opportunity.

And if you have that entrepreneurial spirit and you have the. Willingness to take a little bit of a risk, right? Like, 'cause it isn't all given.  But if you're willing to kind of branch out and take a little bit of a risk,  it's wide open, you can do anything, .

 One of my favorite things about working in the online space is  it's untapped unlimited potential. Like you just have to truly do some of that inner work of figuring out like, what am I really good at and what am I really passionate about? And then you can create anything.

So I love that and I love that you and your mom decided to just kind of like say, screw it. Let's like design a life that we love. That's beautiful. Yeah. We just, we blew everything up and, and started from scratch, which isn't necessarily something I'd recommend, but it has worked out for us. So. And I'm glad you brought up the author piece because  I noticed that you have like a pitch to authors and you do a lot of book design.

Is that right? Yeah. So that was, um, that was my reentry into doing websites was doing, I was doing book cover design and I still do some of that for a couple clients that I've had since 2021.  I have a gal that I think she's actually about to come out with another one. She does, uh, dark Romance and like dark Urban Fantasy that's spicy.

And I have another author who is Mystery Thrillers and I still do book covers for both of them actively. And that was  my reentry of  oh, like so many authors either don't have a website at all or have like a link in bio page or have like kind of a, a very. Borderline, you know, like the basic template of a blog.

Mm-hmm. That doesn't really help them move forward in their business because direct selling is becoming a really huge piece for a lot of authors, especially as Amazon gets less and less stable. Yeah. And so that was my reentry, was trying to help those authors not kind of get taken advantage of by these systems that they feel like are the only ways to make money.

And also Patreon alternatives. Um, 'cause I've designed memberships that are Patreon alternatives that you can host on your own platform. Own your information. Yeah. Own your email list. Very important. Um, 'cause Patreon, especially with romance authors, loves to shut your stuff down. If there's like a single sex scene that they find or there's like a single complaint Oh, wow.

And you can lose. Yeah. It's ridiculous. Uh, if you think about it with like how puritanical certain systems still are. I mean, but I knew a couple, like there was one girl she was, um. Doing Dark Romance. It was Paranormal Romance. She was making like 20, $30,000 a month through Patreon, and she had it shut down with no notice three times before she ended up moving.

Oh, it's so, it can be really dangerous. That's a great, just aside for everyone listening, like when you're setting up systems, you know, there's so many amazing platforms and there's so many companies nowadays that are just like, let me make this so much easier for you. Click here, log in, set up your account, and we will handle the whole thing for you.

But no matter what you're doing, whether you're an author mm-hmm. Designer, a content creator or influencer, or whatever you do, if you're a service provider or a coach, make sure that you own your, you have proprietary ownership over your, the core engine of your business. 

So your background is technically in design, but you   I would say prominently feature your intuitive skills and your sort of connection to, I would call it like slightly more esoteric mm-hmm. But still skillset, with  knowing and understanding astrology, knowing and understanding human design as a part of your services.

So I would love for you to talk a little bit about how you include those less tangible skill sets into the way that you work with your clients.

 Well, one piece is just I think, um, something that as service providers is always important, which is actually understanding who you're working for, um, or who, who you're working with in collaboration and making sure that it's a good fit.

So it really starts like with consultation calls,  are we a good fit? Are you going to kind of be able to speak my language? Um, are we looking for the same things? Are your goals, the goals that I have for you? And moving from there. It also helps me understand. The best way to market them, because   📍  📍 a huge part of branding should be the strategy, not just what it looks like, but the core principles behind why it looks that way, what colors we choose, what um, what fonts we use.

All of those things are very much aligned with a vibe, a vibration and energy that we're trying to get out into the world and like have somebody go, that's me. I want that. Yeah. So understanding their human design, understanding their astrology, it makes it easier to say, okay, like if I'm talking to a manifesting generator and I know that that's what they are, I know that they probably are multi-passionate.

They probably have, you know, three projects that they're like currently balancing and I need to, my job is to hone them in on one area that we can get people through the door in. And that helps a huge amount versus not for sure knowing even where to begin.  Yeah. And then from there, just, um, even like to a certain degree, even colors, um, using things like their mercury sign and where those houses are with like colors, the type of people that they're probably best off helping.

And then kind of looking at those kind of more esoteric things and like bouncing questions off of them. Like, do you feel like this sounds like you, is this kind of where we're headed? Is this who you want to attract in? And going from there. But it really starts largely with just connecting people to people.

And like you said, with personal branding, even if you have a business name in front of you, a lot of people are solopreneurs right now. And it really is a personal brand, even if there's, you know, a DBA in front of it and connecting that human being to other human beings is really the goal at the end of the day.

Yeah, and I think too, it's like. There's just so much power in  sort of releasing and bringing forth your authenticity so that you can truly have  transformative connections with people 

 I think there's so much power in saying I'm not for everybody. I am really specifically for this person or these types of people. And then you and those types of people can go deeper into those core transformative things that are gonna really like, make your business more powerful and, and help you do whatever you do even better.

I think that's like part of  the evolution of the solopreneur and the personal brand. 

So that's so interesting. So let me see if I got that right though. So part one of that is like you using that, those tools to discern whether or not you're a good match to work with a client, right? You first use the tools to just like straight up say like yes or no, we can work together.

Then let's say it's a yes. Now you're gonna go deeper into their astrology and human design to try and figure out how they can then work with their people. Yes, a hundred percent. Yeah. That's cool. So on the astrology piece, is it, do you actually do. Do you do their chart or how? How does that work? So I usually start kind of like, so in my inquiry form, I think I ask  basically like if you know your big three, which would be your sun, your moon, and your rising, please put that here.

And then, um, if you know your human design, put that here. And then basically it's again, like with the consult, like I kind of use that and like kind of vibe them out. Hopefully they're vibing me out too. And from there I ask, you know, would it be okay if we look at your chart? Do you know your birth time?

You know, let's, let's take a closer peak at everything and see if we can't really hone this in for you. And I'm be, I'm making it a larger, I. Part 'cause like very much, um, at the moment it's still quote unquote optional because of some of my existing clients not being very woo woo and I'm pushing it more toward, this isn't really optional, like this is what I do.

And because that's as a generator, we need to respond. People are very much responding to me doing the astrology. So I'm like, okay, I need to make that a bigger part of all of this.  I think honestly, I mean I don't know anybody else who's like, before we do your brand design, we're reading your chart.

Like, I don't know anybody that does that. And I think that alone is such a unique selling point as why to work with you. So  I think yes, let that be.  The thing that you're known for as they say. , and then so   could you just, for the listener who's like, I don't know what human design is, like, I kind of, everybody knows what astrology is for sure. But could you just give us like a very basic, maybe introductory definition of what human design is?

We definitely can. And if you would like, we could do a quick rundown of your chart if you want to  well, first of all, my, my astrology is like Sun Moon rising and all major planets are all Sagittarius. So just boom, like I'm a bonfire. Oh, so you're a Stellium baby too? Yeah, I'm an all, I'm all fire. Which has definitely been like a lifelong practice of finding balance. Well, I had my chart read 25 years ago by a friend and they were like, Ooh, you are gonna spend the whole rest of your life trying to learn how to balance and not burn things to the ground.

Good luck. Like, that was basically like my advice, but, and it's been true. You know, I've really had to work really hard on just finding ways to balance, so I think there's some truth to it. Um, but yeah, I'm, I'm curious, so what's, what would you say is like the basic sort of clear definition of what is human design?

So really the, that's such a good question because like, it, it can be so many things and depending on whether you're a zealot or kind of a more modern take, and I'm more modern take,  basically human design takes aspects of astrology, aspects of like the Hindu, um, chakra system and also the I Chang, which I've heard pronounced a lot of different ways, 

but anyway, it takes those things and it kind of brings them all together and integrates them in a really interesting way. And the reason that human design can give you, and I've seen, especially with business regards, a more clear design, um, of your life is. You have five types. There's only five types, and you're in one of these five categories for if you count the manifesting generators and with generators, and it helps you know how to interact with humans in a way that you're not fighting yourself, I think is probably the best way I can describe it.

Because a lot of times we are programmed by our parents, by our teachers, by our friends, by all the people that are around us, and those people have a very limited worldview based on their experiences and they're going to kind of pass that limited view onto you whether your designed to work the same way they are or not.

My mom's actually a really great example of this because she is surrounded by nothing but manifesting generators, which are a very. Let's say potentially high strung bunch, um, that are very fast with how they respond to things. And she is not a fast responder when it counts. She needs time to mull things over.

She needs times to think about it, and then she wants to give her response. But she was surrounded by manifesting generators her entire life, including her, uh, both of her husbands and her children, and her parents that were going like, why can't you just gimme an answer right now? Mm. Well, she's not designed to give an answer right now.

That's, that partially her type and partially those channels. Mm-hmm. Knowing that she can say, it's against my nature to answer you right now. Give me five minutes, give me a half an hour. Yeah. Gimme three days. That's so interesting. And I think that that's, that's also the power of knowing the human design of the people around you, because when we were delving deep into the human design, that was a huge piece of me going, I need to be present in myself, that I'm not pressuring her to give me an answer.

Something if I want her most intelligent aligned answer, because like she's kind of still fighting programming of giving a fast answer, but it's usually not her real one, if that makes sense. Yeah. And so it's very much about being present with the people around you knowing Oh, like they aren't designed like I am.

I need to, I need to, oh, it, it seems like everybody would benefit from knowing their, their human design. I, I honestly believe that's true. And we're trying to, so I'm getting into app development and software development more, and we are trying to figure out a way to disseminate that information in a less confusing manner.

Because a lot of people look at their human design chart, maybe they listen to a podcast and it's so confusing and so overwhelming that they just like put it on a shelf. And it's understandable because you can go so many layers deep with this. Um, but we're trying to figure out a better way of just being like, Hey, if you don't know anything else, just like look into these like three or four areas.

Maybe just start there. Yeah. Peel back the layer. Mm-hmm. So, okay, 

what information do I need to have available for you to help me know my human design? 

Yeah, it's just, it's the same exact criteria for an astrology chart. So, uh, it's your birth day, your birth month, your birth year, your birth location, and the time of your birth. Um, for most people, your time of birth is on your birth certificate. So if you have your birth certificate, it's usually on there.

Um, and it's the time of your birth in the local time zone. Um, all the calculators will translate it from there. Got it. And that's, that's about it. Now, some people, uh, depending on where you were born or your age, might not have your time on your birth chart if you're really interested in knowing this.

For sure. Um, the interesting thing is, my mother was born in, uh, 57 and. She had to get a copy of her birth certificate. I don't think her original had her birth time. Her the copy did. And it like costs like $20 usually. So if it's not on your birth certificate, maybe uh, like call your county that you were born in and see if the new ones do.

'cause a lot of times that is still information that's available to you. Okay, cool. 

So let's say somebody's like, okay, I am ready to step into a brand design situation. You and they're open to having their astrology and their human design kind of guide that process. What then is the next step? Like let's say somebody has decided to hire you to help them develop their personal brand, uh, 

now you're starting to actually do the work. What happens next once we've gotten  clear, okay, you're this sign and and then this maybe is your human design. What would you then do next? 

So that first call, so we do a consult call and then if we move forward contracts, all that is taken care of. Then we do a pretty in-depth strategy call. And that's when we would deep dive, like super deep dive, like what are your strongest signs? What are your strongest elements? What are your strongest everything?

And we would also go into, at that point I would've already done market research to kind of see what your competitors are doing and what they're doing well and what they're not doing so well at. So doing all of the market analysis, all of the, the boring kind of technical stuff in the background that happens.

And then I'm looking at, okay, this is what your competitors are doing. We don't really wanna do that, but they're doing this well, so we might want to approach this. So sometimes that's a color scheme that really, uh, denotes trust or,  works well with the type of people that they're trying to pull in. A lot of times we're going to go kind of opposite, uh, to a lot of what the rest of the market is doing, but it really depends on.

Yeah, on the client for sure.  And then from the strategy piece, I disseminate all of that and kind of let it marinate in my brain. And then I do uh, two to three mood boards, which give the overall color scheme, the vibe, the imagery, the type of fonts we would use, and they correct from the mood board what really aligns.

And we talk about that and make sure it's fully connected. And then from there we, then I do the brand design from that mood board. Wow. I love that you do competitor research that is like, oh yeah. Its own very special skillset because I talk to my clients about this all the time, like, do not skip. The market research piece, like, it's like very much so you're wasting your time if you don't start with what is everyone else already doing.

Yeah. And I really feel strongly about this. Like I can't tell you the number of times I've had a great idea and then just started designing and building and putting it out there and talking about it and getting like building momentum and building energetic body. And then to only find out somebody else has the brand, you know, trademarked the website.

Just not even having realized that that's already been co-opted by somebody else. Because you know, I mean, as great as we and unique and wonderful as each of us is, there's a billion people out there all having great ideas and, and, and, and like grabbing land on the internet. So it is really important to do the research.

Yeah, I actually do encourage people if they haven't selected a business name yet to get with a brand designer before you get into that. 'cause a good brand designer will do that research and will do go, Hey, maybe that's not the best business name because there are 12 people doing the exact same thing, the exact same name, and you will never be found.

Yes, I love that. I think that that's a really valuable, uh, part of an offer. So one of the things that I thought as soon as I went to your website and I saw how the way that you present  your own business and brand is so bold, is so clearly unique, is so like lane of its own.

And for anyone listening, I'll drop the link in the show notes so you can go look at the lunacy co, uh, website and see what I'm talking about.  It's got its own very unique aesthetic and style. And it immediately made me wonder,  are the types of people that come to you already, people who tend to lean towards,  wanting a bold brand and feeling confident in that?

Or do you find that  you wind up attracting more people who  have been hiding out and kind of plain vanilla and are  ready to have that transformation?   Yeah, I think it's, I'm hoping to get more of the people in category one, which are already bold and they already know what they want and that's what they want. Um, I think right now, currently I'm still attracting people that kind of are coming to me almost wanting permission to be that I.

Where they have been hiding out and they're kind of coming to me going, I'd really like to maybe tiptoe over here, but I don't know if that's feasible or, I don't know if that's going to work for me and are kind of almost asking for permission. Yeah, so let's talk about that for a second. 'cause  I work with a lot of people who are new entrepreneurs.

 If you were working online when the pandemic hit, it was like an obvious clear, like this is where my all of my ducks are going now.

Yeah. But now that we're four years out from that   many more people are birthing new businesses because it's so much  easier. Like  with  the stay at home and do everything online shift. What I, what I witnessed was so many people out of desperation give birth to that part of them that was like kind of lying dormant and then all of these \ tech people showed up and were like, here's the platforms with which to make that easier.

Mm-hmm. And then all these service providers showed up to be like, here's me as your web designer, your brand designer, your marketing coach, or like, I mean, that's what I do literally. And so. With that. There's a lot of sameness in the echo chamber, right? Yeah. There's a lot. And, we gotta talk about AI before this conversation is over, because I think that's a huge piece of it.

Like AI is just a giant echo chamber.  For anybody listening to this, don't be scared of AI because it's all created by data from humans. Like it's not out there like coming up with its own ideas, saying that it, it's our information that we gave permission to use by being active in the online space and just regurgitated.

And it's a giant, massive echo chamber, so my point was, I think there's a lot of, when I say plain vanilla, I just mean like, it's so easy to copy people that we think are successful. We look out in the internet when you're almost told to, well right. You being told to by these experts. Like, oh, just here's my swipe file now.

You're me. Yeah. And guilty as charged.  I started by copying people who are wildly successful and  trying to infuse my own ideas and my own personality  but  not that I was copying anybody, but just emulating, I should say.

Well, we all copy to a certain , emulation.  . That's like generally how humans learn is by copying something that works and then trying to make it your own slowly. So let's, let's talk about how to. Extract ourselves from that,  rushing current of sameness, that is so easy to just jump in and float down a stream.

Like it's really easy to copy somebody else, but  neither Will it bring you to a place of feeling truly fulfilled in your work, nor will it actually bring you to a place of massive personal gain in terms of financial growth, because eventually you will burn out because you, it, it won't Oh yeah.

There won't be enough regenerative energy Yeah. To keep on going. And so I, I, I'd love to hear your thoughts on that. Well, talking really quickly about the burnout piece, that's another great thing that human design, um, helps with because there are certain types that are more prone to burnout and they're more prone to burnout by very specific behavior of trying to be a different type than they are.

Um, so that's another reason to learn your human design and look into that because it can be a lifesaver in those regards, especially for manifesting generators. We are not manifesters. Um, we can't just enact everything that we want. We do have to process. Um, the other piece of kind of all of the sameness that we're seeing, and kind of, I, I agree, like the vanilla ness and the repeating of like the same language.

And I, I even see it in the spiritual space with like even other astrologers and human design release where I'm like, okay, but like I've seen 12 posts that said the exact same thing today on threads. Like maybe let's put something new out there.   📍  📍 I think that the best way you can differentiate yourself is looking at the, uh, the dark parts, which is, would be like your Chiron sign, your Lila sign, all of your wounds, essentially.

Mm. Which sounds like such a heavy thing, like we're talking about deep trauma, but we kind of are, and all the parts of yourself that you really don't want other people to see are generally the parts that are going to get you the most attention and the most alignment with the people that you're meant to be talking to and dealing with sketch shows and helping.

No, that really, really resonated as like a deep truth. I felt that , and that's, that's I think where, where I started seeing better growth is when you look at those things. Yeah.  It's so interesting because 

what is going to create a unique business for you is your lived experience that no one else in the whole world has ever experienced. So let's just take time, days. If it's weeks, if it's months, write your story down, write it down. What happened to you when you were five that didn't happen to anyone else who's now a business coach?

What happened to you when you were seven that only you know about? What, what made you love that color? What made you know for sure that you were meant to go in this direction? That's coming from these lived experiences. And those stories, I think, are what make us special. And yeah, we just, we, we, we like dumb them down.

We numb them down. We hide those. Scary, vulnerable truths. And I feel like, well, we were, we were kind of told to, to put pretty packaging on all of those things for a really long time. And for people that are coming into 2025 or listening to this currently in  2025, um, like   📍  📍 the time for pretty packaging and the aesthetic Instagram grid that looks so perfect and so refined and like the super curated conversations and storytelling, like, I really feel like that is essentially dead because that's something that AI is really good at.

It's really good at pretty, it's really good at aesthetic and it's very good at. The kind of, um, patterning of sameness and keeping things very same. And I think the people are gonna realize, and I think it's already happening with marketing, is the messier the better because it means you're human. Like even down to grammar mistakes, which sounds so ridiculous, but like literally just writing raw.

I think people at this point would rather see a blog post that's 2000 words and barely has paragraph breaks just because they know a human wrote it. Yeah. And we're getting to that point where that's gonna be even more important. So your messy, authentic, raw, no makeup face on Instagram, I think that's going to be what sells in 2025. 

Oh my God. I love that. Thank you. Right? Like, doesn't that feel good to have permission to not have like that curation? Right. I seriously, I wanna see, show me your big mess. I just wanna see, I really, seriously, because I identify as messy and I same have, like it's, I, I really do. I mean, that's part of my, the beauty of my life has been like allowing myself to do things messy.

I teach my clients, do it messy because doing it is where you learn what you're good. It's like you can weed out what you're good at and what you're bad at by practicing. And when you, you have to try things first. You cannot know for sure if you're gonna be good at it unless you throw it out there and try.

And so many people are afraid to try because they're afraid to be judged. They're afraid to be criticized. They're afraid to fail. Mm-hmm. And it's like, no, failure is the best medicine. It's gonna show you like, number one, if you failed but you enjoyed it, that's information you, that's something. Wanna take that and go with.

Right. It's like. So, oh my God, that's so interesting. I would love if, I would love if Instagram and all these like social media platforms were just like, everybody's big mess. Let's do it. Because it still, you look at some of the big marketing people, that's where they're, they're headed. If you look at those accounts, they're headed to messy and it's been working for them.

Some of the biggest ads I've been seeing, or like literally somebody writing on like a napkin and be like, my graphic designer's on break, and so this is our ad for, you know, black Friday and they're getting so much more interaction because of it. Yes. Oh my God. So interesting. Okay, so AI as a tool. Yes.

The way that I have been using it. So my, I should mention that my husband works as an, he's a security architect for Salesforce. And so they are leading the charge on AI security. They're at the very forefront of how do we legislate this, how do we protect this? How do we protect people's data? Like they've just, so I hear about it like peripherally a lot, but I also, he's an early adopter, so he's always got his hands on all the new shit.

So I'm always like the little mouse in the corner, like learning from, you know, this tech person. So, and  I mean, my whole background is tech, so I, I use it every single day. I use it, I embrace it. Yeah, I enjoy it, but the way that I use it is not in a creative way. I use it as an organizational tool.

So that's, I think that's where it shines. Yeah. Organization of thought. That's a big one for me too. Yeah. So I've been using it for generating outlines and, and,  throwing ideas out there and gimme five more ideas like this one. But then, but I do all my own writing. I do all my own thinking. I do, I mean, I'm, you know, I'm old enough to remember when there wasn't a computer, right. So like, I'm, I'm kind of like, right. So it's like if you, it's like that analog life.

Right. But, um, tell me how you use it with brand design. Yeah. So I don't really use it a ton in the brand design. I will use it for strategy. Okay. And I will use it for. Um, speeding up competitor research. I will use it for both of those things. Where I will go, I'll do kind of like the cursory research of like, these are your main competitors.

And I know especially a lot of people that are energetic are like, I don't have competitors. Be like, you kind of still do you have people that are in your space that are, are trying to talk to the same people you're talking to. Um, but I do the cursory and then I grab those websites. I grab, um, some of their top performing blog posts, if that's something that we're trying to do.

And I'll put those into Claude and I'll talk to Claude about. Okay. Like what are you seeing that is the standout? Like what standout about these companies or, um, what. Strategy are they using that is really working. You know, they're ranking for this SEO term, how, how prevalent is that on their homepage?

Like, things like that. And it does really do well with data scraping at this point, because that wasn't always the case. We're, we're kind of new in the data scraping tool scenario, but I will use it for that. I also use it mostly for organizational and I also use it to like pass on organizational prompts and things like that to my clients.

Hmm. Um and I actually put this together if you want to offer this to your listeners. Ooh, I have two of my mega prompts that, are that I use, and this is something that I tell my clients to do too.

'cause a lot of people that I work with are neuro spicy. They're A DHD, they're autistic. There's some combination of both. Um, a lot of people are introverts. So one of the mega prompts that I've been working on that I'm actually working on turning into a software, but is this idea of I have these three big goals and are the tasks I'm working on daily actually feeding those goals?

Or am I diverting off of what I actually wanna be doing with my business, with my life? Yeah. Whoa. So you have a prompt, you put your goals into ai, and then you have a prompt that this is all written out that basically says show me the steps, I should be ta, what should I be working on that is most aligned with reaching that goal?

So it's multiple steps. So the first step is, um, and I have it set to the 12 week year, um, because I really like that it's the whole premise that if you focused on a quarter as if it were a year psychologically, you're more apt to get your goals accomplished. Yes. 'cause if you look at how we generally work in a year, the majority of like your goals, uh, accomplishment is often in like the last quarter of the year.

Yeah. And so if you condense that into 12 weeks and think of that as your year, you're more likely to get more done. So I haven't broken into the 12 week year. Oh, go ahead. Oh, I was gonna just say, have you heard Ed Millet ever talk about this?  It talks about basically condensing timelines to reframe how you Yes, yes. You show up like that. So yeah, it's really fascinating. Yeah. And .  And then you are saying, okay, I'm gonna give you three big goals and this is my three big goals for the next 12 weeks.

And these are my top priorities. These are the things that I have looked at in my life. These are going to be the biggest things that move my business forward. Whether that be I'm going to actually do cold outreach even though I hate it, or, um, I'm going to launch this thing by such and such a date because I know that's going to move the needle for me.

So you give it your three big goals, and then you're going to be asking, can you break this down into tasks for me? But also part of that mega prompt is that you're gonna come back to this chat kind of daily or every other day or however, and brain dump. The other task that you believe you should be working on and have the AI tell you whether you actually should be working on some of those.

And it's going to ask clarifying questions like, Hey, I noticed that you have this task on your, you know, on your to-do list. Is that actually related to one of these three things or not? And it's going to help you stop diverting off of the path you wanna be on because you kind of have squirrels in your periphery.

And so it's designed to keep bringing you back to the things that you're actually trying to get done. It sounds like a dream for an A DHD business owner. Right. Like it, it was something that I personally needed because I constantly divert off course that I was like, we need this. And I'm actually, I am working on, uh, with my mom a software that will be a focus app that will essentially help you do this day to day.

So this mega prop is a really good start. Yes. Okay. So you, we can, we'll be able to share that with the audience. How we'll do that? We'll, we'll, I'll basically, we'll link to a Google doc or something. Yep. Or you'll give it to me. Yep. Okay, great. Yeah, you guys, .

Yes. Oh my God, I love this. Well, so one of the things that I was thinking about before meeting with you is I love talking to brand design  experts because as I was saying,  I'm not a designer.  I totally have to lean into experts and graphic design. I use templates like  if it were left, to me it would just be like splatters of paint everywhere, which maybe that's gonna come into style in 2025 and I can lean into it.

But, um, I mean, it, it was kind of like, as much as my design heart loves a, a good aesthetic, it is leaning to messy. So you might be, you might be really on par,  when you are thinking in terms of like a design portfolio for a personal brand, what are the pieces that you think a person needs to have on their, like the top of their list?

 What are the pieces that you work on with them?

 The, the one thing that I'm looking for is, do we have a story? Do I have values and a mission that I can hang my hat on? If you don't have those pieces, I help you with those pieces. If we're, if we're gonna move forward, I help you with all of that.

Like you get an instant. Same amount of strategy from me, and you'll get like those value pieces, those mission pieces, those key words that you should be using a lot. Um, but the story, the words, I still need something from that person going, this is why I'm doing this. This is why it matters, and this is why I'm not gonna quit.

I think those are really the three pieces you need to come to a brand designer with.    I , love that you said that so much because  I don't teach visual brand design, but the way that I introduce it as a part of the larger solopreneur package is that,  the colors and the like aesthetic and the images and all that stuff is the very last thing that matters.

Like, that matters because that's what everyone's seeing. It does. Yeah. But all it is is a surface veneer that is a representation of these knowing these core knowings. Yeah. Yeah. And if you don't have that core, um, you shouldn't be, you shouldn't be hiring a designer. And I think that's something I've definitely seen a lot of people do is they'll hire a designer too early and they'll hire an expensive designer too early, and then they realize that what they thought, kind of the core of their business was changes.

Which is why I, I'm gonna say a lot of things that a lot of designers are not going to agree with. One. Um, in some cases, getting together with a copywriter for your content, including content for a website and your essentially branding content, um, could be a really good first call, um, before you ever talk to a designer because again, it's, it's the energy of what the design should be embodying.

Hmm. If you don't have something to embody, you don't have a business. And that's a hard pill for a lot of people to swallow. Two, if you're in your first couple of years, uh, as a business, I highly recommend people start with semi-custom or, or customized templates, including. This is gonna be weird, including for your brand, because I have seen so many people, they will spend so much money on the upfront, you know, 4,000, 8,000 and beyond on their brand, and they haven't spent enough time in the business to know the business and they haven't spent their enough time with themselves as a business owner to understand who they are as a business owner.

Yeah. And so if you are getting a brand in a position where you are very new in this business, chances are it's not gonna feel as aligned a year, two years, three years down the line. So I would much rather people start with semi-custom or customized templates. Yes. Even Canva, if that's where we are budget wise.

Okay. Not my favorite, but I am a big proponent of start where you are and I'd much rather you start with something that isn't, the prettiest isn't the best that can get your foot in the door. So that marketing terms, you can see if you have a minimal viable business, if you don't have a minimal viable business, you need to pivot.

And it's a whole lot easier to pivot when you need to. If you haven't spent tens upon twenties of thousands of dollars on the brand you thought was gonna be it. Mm. Because I'd much rather you start semi custom and do the heavy lifting, the heavy brand strategy, um, into the future. Usually one to two years into your business where you have a foundation, you've been making money, so now you can invest in something that you know is viable.

A woman. That, that is like so well said. I, I love that you said it so clearly. Like that really spending the time to do the work, to show up and practice the thing that you want to be known for. Really know if it's the right fit for you because the money that you can, and I, by the way, I did invest a ton of money.

I had somebody build me a website like in the beginning, like when websites, when basically when nobody had their own personal website yet. Mm-hmm. My first business, we really needed a website. I thought that we needed a website. I don't know if that was true or not, but we thought we did and we spent a ton of money having somebody design us a website using really archaic web design tools.

And, uh, it was just like a nightmare. Like it was like the long, it was the most longest dragged out in coherent project and it's because it was. It was like we were trying to slap together things to make it look like something, like it was like a mirage where we hadn't yet figured out how we did business, like what was gonna be the core engine of how we made money, the deliverable, our like brand ethos.

We hadn't figured any of that out yet. And so we were just like, we're gonna be like this and it'll look like this. But it was like a facade that, guess what? Crumbled Because it wasn't based on anything authentic and real, because we hadn't figured out yet who the fuck we were. Yeah. So it didn't, it didn't last  that happens to so many people. And again, it makes it a lot harder to say that didn't work and pivot to something that does because you feel like you've bought in. And so I, I see a lot of people that kind of stick onto something that they shouldn't be sticking onto because of that investment too.

And I don't think that that's healthy either. Yeah. Anyone listening who is new in entrepreneurship and working on building a personal brand, this is sage advice. Do the strategy work, get really clear about who is your com, competitors in the market. Be bold, be brave, take risks. But like, don't spend a ton of money on the aesthetic element until you're like, I'm sure this is what I'm doing and I know I'm good enough to keep doing it.

Sustainability requires a little bit of doing in practice and it's, it's, it is, it's a hard pill to swallow because when you're new in business, you're just excited about. Yeah, you're passionate about something and you just wanna go out and do it and, and you think to sell it, you need flashy designing.

Yeah, and I'm, I'm a recovering perfectionist, so I understand fully, like I understand fully wanting to have all the things that the professionals, the people that you see as successful have, um, before you start. And that is one of the worst things you can do for yourself.   📍  📍 I'm a recovering perfectionist.

It's absolutely the worst, most disservice thing you can do for yourself. Start messy, start cheap if you have to. If you don't have investment, like I, again, like don't go into debt for aesthetic pieces of a business. You don't know if it'll make you money. Like that is one of the worst things you can do for yourself.

Figure out if this is viable, have people pay you for it. And then when you have money coming in, talk to your professional and go to the next step and the next level that will get you more money because websites should be making you money. But it's not necessarily gonna be able to do that if you don't understand the business yet on the backend. 

So if somebody is brand new and we're just getting started and they're basically using social media and you know, like some like Google docs and some, you know, a splash page here and there, like really kind of like slapping it together, which by the way is really all you need to get started. Like the most important thing that you can do as a new entrepreneur is provide a valuable service and help somebody actually have a transformation.

And if that is happening, then you can rinse and repeat that and the packaging will come into fruition as you develop that skill. But  it is still true that  people buy based on aesthetic. \ it is still true that your presentation of yourself as a pro and like the way that you present influences people's buyer decisions.

So what's the best way to kind of, not fake it till you make it? But  is it just finding a really clean plug and play template?

That's my best recommendation. Like so many people, um, that are just getting started, that's why I started doing the semi-custom templates that actually has a system behind it. So it's a system that allows you to use that until you're ready to go to something else. And I'm, I'm playing with the idea of having, um, ones that are even more accessible.

That are a little bit more starter friendly. Um, but yeah, like find a solid template that is as complete as you can, which is what I'm trying to provide with people with semi custom branding, semi custom websites that you can plug and play that will get you where you need to be for now.  But yeah, my best recommendation is set aside some money for a decent template suite. That has the branding and the website cohesive and has a market audience that it is in mind for. And know that if you see a template that says it's pre SEO optimized, that that is not a thing.

That's one of my biggest pet peeves that I've seen on a lot of very popular template shops that they are SEO optimized. The most I can do as a web designer with a template is set up your headers properly. I cannot pre SEO optimize something that I don't know the business for. So just if you see that, no, that's not true, and you are gonna have to do some SEO if that's one of your strategies.

Um, but yeah, find, find something that is as complete as possible in your price range that is a template that you know you can use and you feel confident in. That's a great tip. And then with that, let's say somebody's like, okay, I've got my template, I've got my basic,  aesthetic, you know, kind of like mm-hmm.

Facade built out, and now people can look at this and get a sense of who I am and what I am offering. But  is there a, is there  a daily practice or a prompt  for somebody to kind of work towards that deeper, more authentic, bolder, clearly in a lane of my own, one of one personal brand? Is there something that you would say is like the next step on the path once they've got their sort of bandaid facade up?

That is a really great question. I, I feel like, and it's funny, as you were talking, I'm like, I should do a workbook around, uh, like brand your wounds or something because learning about your Chiron and your Lili sign, especially if you're a woman which most of my clients are, uh, it dissembling. What that means, which is so heavy.

Like I have a, I have a couple books where I, I read about my Chiron sign with my house that it's in, and I was just like, wow, this person knows the intimate details of my life. And that is very rude that they are just sharing this with the world. Um, but I would say like really journaling through, and I'm a big proponent with EFT, otherwise known as tapping, really big proponent with hypnosis, clearing your blocks, things like that, even though I don't love the word block, but, um, I would say journaling through.

 📍  📍  📍  📍 All the things that have happened to you, that may be the reason that you're having problems wanting to be seen. Right. And I think that's one of the biggest wounds I constantly see. I don't wanna sell my services because I have to put myself out there. And if we really disassemble that, it's that I don't wanna put myself out there because people will judge me.

And if people will judge me, then I will be hurt. And if people judge me, I won't be safe. And if people judge me, then I, I don't have anywhere to hide anymore. And so I don't feel safe and I don't feel comfortable doing that. Um, and so journaling into all the things that make you uncomfortable, 'cause usually, uh, your success is on the other side of something that makes you uncomfortable.

So Well said. I I love that so much. Thank you for saying that.  I really feel like, so much of entrepreneurship is a journey of, of healing. Right? It's healing old. Fears and, and sort of uncovering these parts of ourselves that are brilliant, that are buried because we live in a world that does not celebrate the differences enough.

Yeah. Where people are rewarded for sameness and like getting in line and towing the line and moving slightly one step up the ladder and you know, nothing against traditional systems of business. I mean the whole world was built on some type of system. Even the great pyramids were built on. Mm-hmm.

Systems of people getting in line and towing bricks or whatever. Right. Literally. But we are entering into a very, very different time. And Pluto in Aquarius is going to be really shaking up a lot of those systems and I think that's why messy is really going to start taking a forefront and being authentic, being seen.

Helping other people in a genuine way instead of a self-serving way. All those things are gonna set you apart moving forward and knowing that, uh, is, there's a lot of power in knowing where you're headed. I love it. That's so great. So  if somebody's interested in consulting with you or would like help with their brand or wants to work with you on some of the astrology stuff or human design, what is the best place to find you on the internet?

Is it a social media app or is it your website? Um, I'm definitely on threads the most. It's really the only social media that I have ever been consistent with in my life, probably. So I am on threads almost daily, uh, and it's at Luna CCO, design on Threads and then Luna CCO Design, uh, which is my website.

And by the way, you guys, if you go to um, Jules's website, you can, there's a really fun page where you can pull a card. You can choose from different tarot decks and or wisdom decks. I'm not sure if you call them tarot wisdom. And  there's a brilliant setup where you can literally shuffle a deck and then choose a card and it's like pull a daily card.

And I did that today and it was really fun. Oh, okay. Yeah. Which deck did you use? I chose the wild Animals   I think it was,  forest creature's deck or something like that. And I got the Blue Jay card,  wonderful. And all of those decks are also designed by Luna cco, and I'm actually in the process of a new website that will be new shuffling of those.

But yeah. So I have to ask also, because you mentioned in your, um, when we were chatting before, are you maybe getting started or getting ready to launch a YouTube channel  to encourage women and queer folk to get into coding using AI and WordPress.

Yes, and I am working on that, um, in proper manifesting generator with an emotional authority. I'm kind of riding the waves of exactly how I'm going to approach it, um, which is where I'm at with it because I'm getting very heavily into the software aspect and like potentially white labeling software as, um, a huge part of where the business is going.

So I'm kind of vibing that out a little bit as we go. Cool. But I do want to have a YouTube where it'll help people, um, get started if there are DIYers. Okay. Awesome. We're gonna keep our eyes peeled for that. Yes. So I have, I have all of your links to all of your cool stuff in. I'll put them in the show notes and everyone go check out lunacy co and just.

Check out the brand, check out some of the offers and, and everything that  that Jules is working on. And what do you think? Should we find out my human design? How long will it take us to do that? Yes. It'll only take a couple minutes if you have your data. Okay, let's do it.

Thank you so much for taking time to do that and I, I'm glad we did it. Oh, pleasure. Now I understand even better how useful of a tool it can be to know your human design in context of how you wanna create something, how you wanna show up in your marketing, how you wanna work with your clients.

It's all. Can be derivative of this knowing of like, well, my type is to behave like this, so I should pair well with people for whom that's gonna be a good match, right? Mm-hmm. And it, again, it can be such a powerful tool to keep you out of burnout, especially if you're just recovering from burnout. It can be such an amazing tool to keep you in a place where that's not like always on the horizon, especially if you look up your human design and you're a projector, or a manifester, or a reflector.

It's gonna be really, really important for you guys to do a deeper dive to make sure you're not constantly burning yourself out. Especially reflectors, which are very, very rare and very unique, uh, human design type. Okay. Well that was cool. Thank you so much for, um, sharing that little bit of feedback with me.

It really is giving me things to think about. Yeah. And I'll, uh, I'll send you a couple links for people to, um, get kind of their rundown, their calculator. Um, as with everything else, I'm working on my own calculator because I'm not a hundred percent in love with them. But I will send you a couple links for people to be able to check out their human design.

And a big tip for human design and astrology using AI is AI is not good at reading a chart. So it's not like you can go into AI and like type in your, the same birth details like you would in a calculator and have it pump out the right thing. It will probably hallucinate. But if you go in and say to, um.

To whatever chat bot you're using that this is my human design type. This is my line profile, this is my authority, this is my, , my incarnation cross. And a couple of those things. It can tell you what those mean and help you deeper dive into it. Um, if you don't have the time or money right now to get with a reader.

'cause human design has so many amazing, delicious details to it. Um, but again, like AI can get you like the surface level stuff before you can get in touch with somebody that can then go deeper with you. Yeah. And I've been wanting to have a conversation about human design because the women,  that I know who have, who have incorporated their human design into the way that they have shaped the offers in their business.

Have gone from struggling and kind of maybe floating along and making, piecing it together and figuring it out to like crystal clear aligned everything and making the best money of their lives, doing the least amount of work, making the most amount of money, having the best relationships with their clients.

It's like somebody ripped the veil back and was like, it's all right here for you. And they claim it is because they incorporated their human design into the concrete foundation of how they want to show up in their business. 

So I'm really glad that we have had this conversation. And this has actually been really helpful for me too because I've been oscillating back and forth with my emotional authority for the past week. Whether or not, um, the project I'm working on should be astrology only, or if I should go through the extra struggle to, uh, incorporate human design.

And I think that this probably answered that question for me in a, in a perfect generator, uh, alignment way. Yay. Win, win, win. So everybody check out Jules's website and  pull a card page and, and do that too. That was really, really fun. And if you have any questions, you can email me or you can directly email Jules.

And we're gonna provide you with, um, a couple of cool freebies. Number one is gonna be that prompt for AI and also these links to check out your human design. And then if you want to work with Jules, you can reach out to her and set up a, an info call. Yep. Um, and as always, my friends, thank you so much for joining us   and until we see each other next time, may you be vibrant.